Herefor thewholestory.

It started as a sticker

In June 2024, at the Western States Endurance Run in California, a small group printed a sentence on a roll of stickers and a box of shirts: Here for the women's race. The men's race got the cameras; the women's race got people wearing the sentence at every aid station, and at the finish line at three in the morning. By the next season it was at races on four continents.

Then it came home

Here for the Women's Race SA (Pty) Ltd holds the registered trade mark Here for the Women's Race® in South Africa. We are a social enterprise, not a charity. Through community commerce, events and strategic partnerships, we champion female endurance athletes and the people building women's sport around them. We keep the model open on purpose, so it can grow in whatever direction gets more women to the start line.

What we believe

• The women's race is the race. Equal purses, equal coverage, equal start lines.
• Motivation is not what keeps most women off the start line. Access is. So we open the way.
• Made here means something. Local blanks, local print, local jobs.
• Do it in the open. If we would not share it, we should not be doing it.

Mission

To champion female athletes and elevate women’s sport in South Africa, opening the way to the start line through sustainable community commerce, events and strategic partnerships. (Draft wording; to be confirmed.)