Herefor thelonggame.
We partner with brands and donors to build tailored pathways for sports equity. Bring an idea, a budget or simply the will to back women's sport, and we will shape the rest together.
Deck is a placeholder until the first drop is confirmed.
Ways to partner
Brand partnerships
Put your brand where the women's race happens: a titled women's wave, a co-created drop, a story told by our sports creatives.
Community programmes
Back development athletes, clubs and run and ride leaders in the communities that matter to you, with the documentation your programme needs.
Philanthropic giving
Support athletes and grassroots programmes directly, through our verified PBO partner network.
Every partnership is shaped with you. How each route works, including tax treatment, is in the questions below.
What we deliver
Real activations at real start lines, and open reporting on the athletes you back.
Co-branded drops
Your mark on the sleeve of a limited run, made locally, sold to a community that wears it to the finish line.
Women's waves
Title a dedicated women's start at partner events, with lead vehicle, commentary and content.
Equal purse initiatives
Close the gap between men's and women's prize money at a race, and be named for it.
Named athlete programmes
Back a grant cycle or a discipline. Meet the athletes and follow their season.
Content and coverage
Our sports creatives cover the women's race; your programme is in the story, not bolted on.
Clear reporting
Documentation and reporting shaped to what your organisation needs.
Race directors
Add a women's wave, match the purse, or host sponsored development entries. We bring the community and the merch tent.
Questions partners ask
Can we get a Section 18A certificate?
Yes, for pure philanthropic grants, routed through one of our verified partner PBOs, which issues the certificate. Sponsorship and SED spend are invoiced by the Pty Ltd and are not 18A-deductible.
How does the B-BBEE SED channel work?
Funding for black female athletes and grassroots programmes qualifies as socio-economic development spend. We supply beneficiary verification, affidavits and an impact report for your verification agency.
How does a brand partnership work?
Sponsorship and brand partnerships are invoiced by Here for the Women's Race SA (Pty) Ltd and are usually treated as a marketing or advertising expense under Section 11(a). Tax positions here are general, not advice; your own advisers confirm the treatment for your entity.
Is there a minimum?
Partnerships are shaped around what you want to achieve. Brand and community programmes usually start from R50 000; philanthropic gifts of any size are welcome.